Blogging - How to Create and Market an Ebook Or Report From Your Blog

How to sell products by using your blog to create and market them. One of easiest products to create and market is a report or ebook. I'll discuss how to create a report because a report can easily be expanded into an ebook.

So you've decided to create your own product and market it with your blog.
How do you start?
What tools do you need?
How long will it take?
One of easiest products to create and market is a report or ebook. I'll discuss how to create a report because a report can easily be expanded into an ebook.
1. Find a niche you are passionate about
It's easier to write about a topic you like rather than one in which you have little or no interest in. Your passion for the topic will be evident in your writing.
2. Create a blog
If you already have a blog create a category for your new topic and start writing short posts about it. Create a blog if you don't have one. This serves 3 purposes:
You're building content that automatically will attract the search engines and drive visitors to your blog.
Each post or article can be used for your report. You can also begin promoting your report by adding a link to the sales page at the end of each post.
Time management. Instead of writing a report in one sitting you can create small chunks (posts) of it over time. This makes it easy to complete in a set period.
For example if you want to create a 21 page report, write 2 posts every 2 days to complete one page of your report. Within 42 days your report will be completed. If you want it be finished earlier just write more often.
3. Create content
Sometimes it's hard to find inspiration for a new article. To overcome writer's block do a search on EzineArticles for your keyword. You'll instantly find articles written on your topic. After reading several of them you'll have a few ideas you can use to begin writing your own article.
Write a catchy headline followed by an introductory paragraph that emphasizes a specific problem. The succeeding paragraphs should offer solutions to the problem.
4. Call to action
The content you've written prepares your reader to take action. Your last paragraph should summarize what you have said in your content and end with a call to action and a link to the sales page of your report. Add a call to action to every new blog post.
You now are well on the way to creating a report that you can market with your blog.
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